This is one of the best deals I've seen on this for a long time. I spotted the deal in store and have not seen it priced much less than £1.60 at most places recently.
This is real cider and tastes much better than Strongbow et al. Actually, apples have been somewhere near this cider! Just beware that this one is 8.2% vol (if memory serves - which it may not after one bottle of these!!)
Oh, they also have bottles of Bulmers @ 1.26 but I still don't class that as real cider!