Leading pub chain JD Wetherspoon is to slash prices on some drinks and food, offering a pint of beer for less than £1, down to 1989 prices, the company revealed.
The company, which operates 713 pubs across the UK, said the price reductions on some beer, bottled lager, wine and spirits will run "indefinitely".
A number of meals will also be offered at £2.99, said the firm, which opened 20 new pubs in the last few months of 2008, creating hundreds of new jobs, despite the economic downturn.
Wetherspoon's chief executive John Hutson said: "People enjoy going to the pub. However, we appreciate that the economic downturn means that they now have to be more careful with their money.
"We believe that our new food and drink prices will allow people to enjoy a visit to a Wetherspoon pub without it costing them too much.
"Unlike most sales that start in January, our offers will not be ending within days, but will run indefinitely."
Greene King IPA will be cut to 99p a pint, as will a bottle of San Miguel, the company announced.