It says reduced from £80, but more realistically its £40-£45.
There is a 10% discount code with optimum at the moment, not sure if it is because I'm a prime member or not (possibly somebody confirm?) which would mean a further 10% off.
Lightning deal, I've ordered some but its already 15% gone so be quick! 2.27KG
Not seen this cheaper for a while, be wary of fabricated receipts. ;)