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Owners of the the Wii U Premium can participate in Nintendo Network Premium (until end of 2014) which gives points for digital purchases, eventually you'd be able to cash out in vouchers for Nintendo's eShop.
Nintendo Network Premium is a special reward programme available exclusively to Wii U Premium Pack owners with a registered Nintendo Network ID who have their country of residence set to a location where full Nintendo eShop is available.
With every purchase of software or add-on content, or download code redemption for downloadable software or add-on content in Nintendo eShop on your Wii U , you can earn points at a rate of 8 points for each pound or Euro of the Nintendo eShop price of the respective download.https://p.nintendo.net/