Seems like a great price for the wheel on its own, but this also includes 3 months Xbox live gold subs. Sega Rally download code included but may not work as stated by omisnad.
Be warned i think it's unlikely that the Rally game download code will work since it was removed some time ago.
They also have the wireless wheel with Forza Horizon for only £34.96 - thanks to Starwarsclark for checking with Coolshop. https://www.coolshop.co.uk/catalog/product/69955-wireless_speed_wheel_with_forza_horizon_bundle_nordic_x360
Don't forget 5% Quidco too!