I'm not a fan of Command and Conquer myself but it is a huge strategy gaming series that seems to be doing extremely well and I just noticed the price has been reduced to £27.99, making it around £10 cheaper than the next lowest price including first class recorded delivery for a game that has only just been released!
The purchase also comes complete with a free magazine, which includes a £3 voucher for any future purchases for any value, so it makes it an even better deal.
Don't forget to go through Quidco to receive a further 4% cashback, making this just £26.87 all inclusive, plus a free mag and £3 voucher.
Hope that helps.:)