This is a shocking price for a game that's not even that old (around 8 months old) and is always quite entertaining for people that are either into wrestling or hiphop or both and would make a great present.
The game seems to sell for around £18 at the next cheapest retailer, which means they're selling this game at an 80% higher price, so it's absolute steal for just £9.99 including free recorded delvery with same day dispatch for orders completed before 5.30pm.
Don't forget to go through Quidco to receive 4% cashback because every little helps at this time of the year.
Hope that helps. :)