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Naughty Bear is the title of an upcoming video game for the PlayStation 3 and Xbox 360 consoles. Players will control the eponymous bear as they use various weapons to earn "Naughty Points", with extra points being given for "deviant and maniacal" tactics. The game is set on a paradisiacal island where teddy bears live in harmony. The main character, Naughty Bear, is a shabby teddy bear who has a tendency to be mischievous, which earns him the dislike of the other bears. Like the other teddy bears, he does not speak but instead conveys his emotions through a variety of sounds and facial expressions. His actions are influenced by an unseen narrator with a demeanor reminiscent of that of a young children's television show host.
Naughty Bear is the only bear on the island that was not invited to a certain birthday party because of the fact that he is too naughty. While he crafted a gift for the occasion, he was laughed at by the other bears and sulked back to his house. Naughty Bear decides to take his revenge against all the other bears on the island.
The game is a sandbox-styled world with thirty unique environments and weaponry to unlock through progression. Based on early gameplay footage, the game see players take control of Naughty Bear, using stealth and tricks to lure the inhabitants into situations where they can be executed. It features a system that rewards the player for creative acts of violence and debauchery against the inhabitants of the island. While causing mischief, the player is rewarded with "Naughty Points", as well as being offered certain achievements and trophies. The more inventive and deviant the mischief, the greater the number of "naughty points" that are awarded. Accumulated "naughty points" make up the player's global "naughty score" which can be viewed on real-time leaderboards.
The game also has multiplayer options with games such as Capture the Flag, King of the Hill, and Search and Destroy. Depending on the player's actions, in-game bears can either be recruited or may tamper with the main objective.