As if this game needed any promotions to make it sell, as this is the undesputed champion of football games and Shopto are not only offering it for the lowest price on every single format including Xbox 360, PS3, PS2, PC, Nintendo DS and PSP but they've now started a competition for everyone that orders the game until 12/11/07 and I've just ordered my copy in order to get it as early as possible, as preorders usually arrive 1-2 days before the official release date.
The winner of the competition will receive a £1000 cheque with second place receiving £300 and third place receiving £150, which isn't bad considering a lot of people would of ordered this game anyway. :)
The prize money could also increase depending on the amount of orders made, so lets hope the promotion is highly successful.
Hope this helps. :)
Prices for each respective console version:
PSP - £24.99
Nintendo DS - £24.99
PC - £24.99
PS2 - £25.99
Xbox 360 - £36.99
PS3 - £36.99
Hope that clears up some of the earlier confusion. :)