Was looking for XBL for a birthday present and spotted this - Looks like a physical item as nothing on site about ecode
Xbox LIVE is the online service for your Xbox 360. With an Xbox LIVE Gold membership, take your Xbox 360 online to play Kinect and controller games with friends wherever they are. Instantly watch HD movies, TV shows and sports, and with Kinect, your voice is the remote control. Even use your phone or tablet as a second screen to control and interact with what you’re watching. Plus, now you can explore the web on your TV with Internet Explorer for Xbox.