Definitely store specific, asked for product at service desk having saw empty box on display (outer sheath). The lady collected it from the store room, I asked how many they had, but she said this was the last one.
Came with Fifa 16 code, Xbox live 14 day trial and a moths EA access.
Will there be any more in the country at this price? Possibly not, it's a long shot but if you're in Asda anyway, it's worth keeping an eye out for.