Found these in store at tesco yesterday. If you have world cup fever already like me, then you might want to grab one. 22cm soft toy.
Can't find them cheaper online, apart from one very bad foreign website so probably fake.
Currently selling for £14.99 plus postage at footballfigure.co.uk.http://www.footballfigure.co.uk/product_info.php?products_id=704
Also selling for £7.99 plus postage on ebay. You won't beat this price anywhere.
Only 7 squids instore at tesco at my local branch.