The is 99.99% certain to be a scam:http://www.hotukdeals.com/forums/showthread.php?t=37695
That's just based on the general company setup, domain name, etc. No unknown, brand new company is going to give away 10s of thousands of cushties. The cushties aren't even branded so you can't say it's a marketing stunt!
Are the mods able to remove it from the front page?