I think it would be good if people could hide certain companies, just like you can hide online offline deals. For example zavvi dispatched 2 items and both never turned up so i personally wont use them again. so i would hide zavvi deals if i could along with littlewoods and the other companies i dont deal with. that way more deals i want to see appear on the page.
just an idea and i am sure the 2100 points from littlewoods deals would soon be invisible to everyone :)