How does this site make money? - HotUKDeals
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[admin]#1
We make money if a member buys through a merchant who we have an affiliate link for. We don't let that be a factor in the deals featured here and as it's a bottom-up site driven by members it's not really a factor at all in determining what people talk about here.
[admin]#2
As a follow up on this because it has come up twice in the last two days.

Yes the site makes money - obviously or it wouldn't be here. Second as stated above the existence of money making link does not factor into the promotion of a deal. The easiest proof of this is to look at the links for those who have the knowledge to do so (I'd recommend Live HTTP Headers for firefox). Currently on the hot page only four deals out of the fifteen have a link that would make money for HUKD.

We actually think this is a very clean way of making money for the site and using it means we are able to have no banner ads on this site, sponsored forums or other intrusive ads. It also means we do not send you 'offer' emails or sell your member info.
#3
And surely - factor in the amount of users who have the knowledge to go via a Cashback site (be it Quidco or another site) then the figure may not be as high as it seems....
1 Like #4
Worth noting that a lot of the affiliate programs set 'lasting' cookies, Amazon for example set a 24 hour cookie I believe. So I click a link to something posted here on amazon but decide not to buy it, 20 hours later remember I want a book from amazon so head over there to buy it - HUKD amazon cookie is still set so they still get the revenue from it. So it's not like they only earn money on the deals posted here, they earn money on the merchants posted here.
#5
But what if there is a quidco/hukd conflict? Surely both don't get the revenue?
banned#6
tazxxx
But what if there is a quidco/hukd conflict? Surely both don't get the revenue?


no, only one gets, but both owned by same person - lol
#7
Is there a list of companies who are participating in HUKD's referral program for public viewing?
#8
What does it matter.
#9
I am just interested, not that hard to believe surely? lol
banned#10
How much money does the site make in a month?
#11
Like he's going to answer that lol
#12
samy26
How much money does the site make in a month?


How much a year on average?
#13
dandoc2;1805948
How much a year on average?


Lol, or that:roll:
#14
What colour underwear are you wearing?
#15
Titchimp
What does it matter.


I would say not a lot but it does matter, As it's an inherent conflict of interest between the site owners and the users. Users want to have all the best deals and be presented with all the best options of cashback and know for sure the way the deals are rated is 100% user generated, and the site admin and owners would like to maximize profit.

Nothing wrong with profit, but you can't ignore the fact questions are asked. :thinking:
[admin]#16
I think that's the important point osa. That's part of the reason why we went from the original site where the front page deals were chosen by mods to the current vote system so members have control.
#17
Thanks Admin,

I appreciate the quality and good deals HUKD is giving us all.

Just as a note to what you write about the voting system, would I be right to guess mods have voting rights too ? and that each mod vote is worth much more than a noob vote ?
#18
Don't think a mods vote is any higher than a regular users vote (voting power is capped at ±9 or something at the moment).
#19
jah128
Don't think a mods vote is any higher than a regular users vote (voting power is capped at ±9 or something at the moment).


That's correct, our vote is calculated in exactly the same way and is capped at +/-9 just like everyone else's. I happen to have a vote of 9, and assume the other mods have this too simply due to the large amount of time we spend here.

It's not too hard to get a vote of 9 either, many members have it. :thumbsup:
[admin]#20
osa
Just as a note to what you write about the voting system, would I be right to guess mods have voting rights too ? and that each mod vote is worth much more than a noob vote ?


As duck and jah128 said, mods have voting rights but their vote ratio is calculated the same as any normal member.
#21
duckmagicuk2
That's correct, our vote is calculated in exactly the same way and is capped at +/-9 just like everyone else's. I happen to have a vote of 9, and assume the other mods have this too simply due to the large amount of time we spend here.

It's not too hard to get a vote of 9 either, many members have it. :thumbsup:


How many users have it ?

It would be interesting to learn what's the average user vote power. If it's close to 1 or 2 it means that a few moderators can dictate the whole listings of deals here. And that brings us to the original question of conflict of interests. This is no anarchy ....
#22
osa, I've just clicked on the vote reports for a random deal on the front page. These are the first 10 votes for that deal. This list doesn't include whether they were positive or negative:

9.0, 2.2, 5.8, 0.7, 9.0, 9.0, 2.8, 9.0, 6.2, 9.0.

And a different deal, again - randomly selected. Just the first 10 voters:

7.8, 9.0, 8.6, 9.0, 9.0, 0.6, 5.3, 9.0, 9.0, 0.6.

In those two examples only one of the voters is a moderator. So, as you can see, most members have a fairly high vote count which is comparable to any moderator. :)

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