I'm no legal eagle but as misprices are often posted in the forums I hope this little write up may be helpful. The information is brief and does not cover all areas. If you feel you need more advice / information you may wish to contact some of the agencies listed below.
We've all come across them, some noticeable some not so noticeable for eg; http://img178.imageshack.us/img178/33/g00014389mr1.th.jpg
Some retailers will honour certain misprices ( i've known boots to do this in the past ) - others will not. When this happens, customers often express anger and dismay (as we have seen in the forums). http://www.hotukdeals.com/forums/showthread.php?t=41477&highlight=stand
Tv Stand £0.01 http://www.hotukdeals.com/images/deals/18207.jpg
They believe they have a right to receive the goods at the quoted price but the company is often within their rights if they have covered themselves with solid terms and conditions. http://www.hotukdeals.com/deal/18207/toshiba-a100-laptop-with-microsoft-
A100 Laptop £249
Terms & conditions
We often agree to t & c's without actually reading them. Normally companies will have a pricing policy that says something like:
"Despite our efforts, a small number of the millions of products in our catalogue are mispriced. ............... If a product's correct price is higher than our stated price, we will, at our discretion, either contact you for instructions before dispatch or cancel your order and notify you of such cancellation."
" All orders placed through our website will be subject to our acceptance of the order.
When you submit an order to us on our website you will receive a 'bounce back' confirmatory email of this order saying that we are processing your order. You will then receive a second email from us acknowledging your order and giving you estimated timescales for delivery. You should check both emails for accuracy and let us know immediately if there are any errors. Neither of these emails constitute acceptance of the order by us. Your order will be accepted by us (and a contract will then be formed between us) when we despatch the goods to you. Title to the goods will pass to you on delivery"
As you can see they have themselves well covered in their t & c's you would have agreed to upon submitting your order.
Invitation to Treat
Goods in a high street shop are legally only an "invitation to treat". An invitation to treat isn't legally binding ie; shop doesn't have to sell them to you, at any price. The shop can simply refuse to sell without giving you a reason (unless it's on the grounds of sex, race or a disability).
The same applies on line, the goods will be just an invitation to treat like goods in a shop window or shelf. When you submit an online order you make an offer, then the seller has to check your order before they accept or reject your offer.
If you ordered the goods and the shop confirmed your order, you may have a legally binding contract. You need to check the terms and conditions (that you agreed to when submitting your order) most however stipulate that a contract is made only when the goods are shipped.
A company cannot continue to display or offer a wrong price. If you can prove the price was deliberately marked wrongly or they continued to offer it at the wrong price after they were made aware of it, this would be an offence of making a misleading price indication under the http://www.consumerdirect.gov.uk/general/unsafe/fs_d01.shtml
Consumer Protection Act 1987 . You can report this matter to your local trading standards department who will investigate and decide what action - if any to take.
My advice: if you want to take a chance on a misprice go for it, it might just come through ..... but if its not honoured let it go, lifes too short to complain about what could have been. Especially if its a particularly unreasonable misprice and as you can see from above they've usually got it covered in their T & C's.
Useful sites http://www.consumerdirect.gov.uk/http://www.consumerdirect.gov.ukhttp://www.oft.gov.uk/http://www.oft.gov.ukhttp://www.tradingstandards.gov.uk/http://www.tradingstandards.gov.uk/http://www.citizensadvice.org.uk/http://www.citizensadvice.org.uk/