There's been a few members asking about the current status of SoftUK on HUKD so I felt I should clarify the issue in its own thread as they were a popular merchant.
To start with, for those who don't know or care, we are currently removing any SoftUK offers and have posted a "DO NOT POST" message in their merchant name. This has become our standard way of dealing with common merchants who are blocked due to self-promo issues.
The history of this situation begins around October 2006 when SoftUK started posting self-promo offers on HUKD. After we realised they were spamming the site with self-promo they were warned and subsequently submitted offers to us through email for review.
This continued until a month ago or so when their internal referral programme became problematic on HUKD. SoftUK runs a referral programme where people get a 4 tier MLM commission by referring customers with a free delivery code. This conflicted with our policies regarding self-promo on HUKD and we got in touch with SoftUK about resolving this issue as we could not permit members posting these offers with this referral code.
After some discussion, SoftUK offered a free delivery code for HUKD. However, during this discussion we went back in to the forum postings for SoftUK and found that they had, in fact, not stopped their use of HUKD for self-promo but had been continuing to use a false user to promote their deals.
And that's pretty much it. This is the same issue we go through with many other merchants much more well-known than SoftUK. Fortunately the majority of them do not continue to self-promo and submit the offers to the mods for review. We understand banning a merchant is disappointing for some members however we do believe it is very important for HUKD to remain a site where members transparently and honestly recommend deals to each other and can rely on the honesty of other member's recommendations.
There are a few more elements that didn't exactly endear us to SoftUK or their managing director but as he has recently posted on another thread I will leave it up to him whether he wants those issues discussed in the forum.