Would it be possible for each merchant to have a "Ratings bar" type thingy for each time a deal is posted.
I know I am not explaining myself well below, but what I think would be useful is a rating based on what HUKD members think of a particular retailer.
So either a general rating like 5 stars, or split into different categories.
Delivery, customer service etc.
This could then be attached to all retailers that have had "x" amount of votes to make it representative.
It may make it easier to decide on a purchase without looking through loads of previous deals from that particular retailer to find out what others think about it?
This would be totally independent of the "Heat" of a particular deal, that can be so biased for umpteen reasons.