I have noticed that when mobile phone contract deals are posted with redemption possibilities, the price after redemption is listed and not the actual price that customers will have to pay. The problem I see here is that the redemption is not guaranteed because the customers will have to adhere to strict bill sending policies and meet deadlines throughout the duration of the contract. The only guarantee is that once you purchase the item you will have to pay the full amount.
Would it not be better to list the items at their full price and to cite the redemption as a possibility in a similar fashion to Quidco? This would avoid confusion and save many members from buying into a contract at an advertised price that is not guaranteed.
Example: a 24 month contract at £30 per month but with the possibility of £300 back via redemption.
The current standard: x phone contract for 24 months £17.5 per month via redemption.
Proposed standard: x phone contract for 24 months £30 per month - Possible £300 back via redemption.