I am a newbie to your site.
I strongly feel that you are missing a trick. I think you need to have mouse-overs under all your buttons and icons that explain what they do!
Otherwise it's just un-necessarily hard for the newbie to learn how to use your site.
e.g. the buttons to increase or decrease the temperature of each deal (Hot/LookWarm/Cold) - why not have them as mouse-overs.
For example the red triangle "Hot" might have a mouseover that reads something like:
'HOT' - click here to make this deal even hotter!
P.S. I am beinf forced to give feedback within a specific topic - none of which fit :^(