Just got an email from ValueTyres with the link. Apparantly for members only, however it lets you invite friends and family for free too and it doesn't ask for any login details either.
# 24-hour vehicle recovery throughout the UK
# Full repairs to your vehicle completed locally
# A like-for-like replacement vehicle delivered to your door
# Specialist legal support
# You won't even have to pay your insurance excess with us!
Image I received in the email: http://www.newimagesystems.co.uk/vtemail/accidentaftercare.jpg
Definietly not like them to lie about something like this as I've bought tyres from them many times.