Born To Be Liked is the first book that, with a blend of humour and science, uncovers what we (really) do on Facebook and why we do it.
We spend 40% of our conversation talking about ourselves, but when we are on social media the figure rises to a staggering 80%. In theory, Facebook helps us to stay connected to our friends. In reality, the reasons why hundreds of millions of people log in every day are more interesting than that.
From the SOC (Soap Opera Character) to the Check-in-oholic, from the Hoax Plugger to the Compulsive Selfies Poster, everyone on Facebook has their own pattern of furtive habits and behaviours.
With a good dose of irony and the help of university researchers and hard-core Facebook users, Alex Oriani, London-based journalist and writer, analyses what we (really) do on Facebook and why we do it.
NOTE: The book is free on amazon for July 18 & 19, and 21-22 only.