We use cookie files to improve site functionality and personalisation. By continuing to use HUKD, you accept our cookie and privacy policy.
Close

Branding Strategies for Success (Collection) FREE on Kindle (was £53.40)

PrufrockPrufrock

Product Description
3 breakthrough guides to building, revitalizing, and sustaining great brands — and profiting from them!

In three indispensable books, you’ll discover powerful new ways to build, rebuild, and sustain any brand — and leverage branding to supercharge profits and growth. In Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach the invaluable lessons of one of history’s most successful brand revitalizations: the reinvigoration of McDonald’s®. Drawing on that experience, the authors introduce a systematic blueprint for resurrecting any brand, and driving it to unprecedented success. Learn how to refocus your entire organization around common goals and a common brand promise...restore brand relevance based on profound knowledge of your customers... leverage innovation to reinvent your total brand experience… create a “plan to win,” and execute on it. The Truth About Creating Brands People Love reveals 51 bite-size, easy-to-use techniques for building great brands, and keeping them great. Learn powerful truths about positioning brands and developing brand meaning; using brands to drive corporate profits; managing advertising, pricing, and segmentation, and much more. Finally, What’s Your Story?: Storytelling to Move Markets, Audiences, People and Brands shows how to leverage the universal human activity of storytelling: your most powerful, most underutilized tool for competitive advantage. Legendary business thinkers Ryan Mathews and Watts Wacker help you take control of the stories your business tells, make them believable and unforgettable, make them move your customers to act!

From world-renowned leaders and experts, including Larry Light, Joan Kiddon, Brian D. Till, Donna D. Heckler, Ryan Mathews, and Watts Wacker

TIP: Get the Best Deals In Your Inbox

or
-14° Hot Cold

All Comments (1)

Jump to unread Post a Comment

Post a Comment

You don't need an account to leave a comment. Just enter your email address. We'll keep it private.

I Approve
Your Comments On This Post
Comment Preview
Close

PRIVATE MESSAGE

Close
Sorry, you can’t currently send PMs. Once you’re a more active member of the forum, the PM service will be unlocked for you.
Welcome to HUKD!
Close
Join the Community