Donate £1 to Children In Need by pressing "Share" on Facebook
Much like the recent SimplyHealth, Lindt are donating £1 to Children In Need every time you "Share the bear" - up to 25k.
No reason not to!
Currently at 7808
Plus you can enter the draw to win a soft Lindt bear
- - - Thanks to GOOSE, you don't have to "Like" the Lindt page unless you want to enter the draw for a bear, just click "Share the Bear" to add £1 to the total - - -


All Comments (31)
Jump to unread Post a CommentThank you! Glad people get involved as it's for a good cause
http://www.facebook.com/hotukdeals
Exactly, £1 for the sake of a second or two...:D :D
Edited By: matt_k on Oct 23, 2012 11:26
Why do we have to ask them to? They set aside the money for a charity and now they're holding it to ransom because they want YOU to promote them on Facebook. How is that in any way remotely worthy?
Why do we have to ask them to? They set aside the money for a charity and now they're holding it to ransom because they want YOU to promote them on Facebook. How is that in any way remotely worthy?
Probably because if they just donated the money nobody would know. Yes it gets "Likes" on Facebook, but then if nobody was to vote then they wouldn't get anywhere near that.
I agree with what you are saying but at the end of the day Lindt is a company, and if they were going to donate money why not advertise the fact and get more people interested in the brand at the same time.
I agree: it bugs me when businesses do 'oh look at me and my charity work' publicity stuff. They've already set £25k aside to donate, so why do we have to give them publicity for it? Cheap marketing really.
I agree: it bugs me when businesses do 'oh look at me and my charity work' publicity stuff. They've already set £25k aside to donate, so why do we have to give them publicity for it? Cheap marketing really.
I totally agree. Most other large companies give hugs sums to charity without requesting a 'Like' on facebook. Also, will they stop asking people to 'like' them once the 25K has been reached? Of course not! I'm all for giving to charity but as said above, this is just a cheap marketing ploy. Voted cold because of this!
I totally agree. Most other large companies give hugs sums to charity without requesting a 'Like' on facebook. Also, will they stop asking people to 'like' them once the 25K has been reached? Of course not! I'm all for giving to charity but as said above, this is just a cheap marketing ploy. Voted cold because of this!
I think people are presuming you have to 'like' them.
You don't have to like them to get the £1 donation, you only need to like them to enter the prize draw. As far as I can see the donation is confirmed when the 'thanks for sharing' bit pops up, at which point you are given the option to like to enter the draw.
They are aiming to raise £100,000 overall - and good on them I say.
* Lindt is aiming to raise at least £100,000 for its 2012 Charity of the Year, BBC Children in Need (registered charity England & Wales no 802052 and Scotland no SC039557) through a range of fundraising activities involving our staff and customers. The maximum target of £25,000 through 25,000 shares, will contribute to this £100,000 total.
Edited By: G0OSE on Oct 23, 2012 17:19: .
A cold vote from a cold heart. They aren't requesting a like, just a few seconds of your time.
Edited By: copperspock on Oct 23, 2012 18:53
I agree: it bugs me when businesses do 'oh look at me and my charity work' publicity stuff. They've already set £25k aside to donate, so why do we have to give them publicity for it? Cheap marketing really.
I totally agree. Most other large companies give hugs sums to charity without requesting a 'Like' on facebook. Also, will they stop asking people to 'like' them once the 25K has been reached? Of course not! I'm all for giving to charity but as said above, this is just a cheap marketing ploy. Voted cold because of this!
Nothing personal but bad attitude there, old chap.
What's so difficult about spending 30 seconds of your time giving £1 of somebody else's money to Children in Need?
I agree: it bugs me when businesses do 'oh look at me and my charity work' publicity stuff. They've already set £25k aside to donate, so why do we have to give them publicity for it? Cheap marketing really.
I totally agree. Most other large companies give hugs sums to charity without requesting a 'Like' on facebook. Also, will they stop asking people to 'like' them once the 25K has been reached? Of course not! I'm all for giving to charity but as said above, this is just a cheap marketing ploy. Voted cold because of this!
Voted hot, because without our clicks, which only take a few seconds of our time, these companies wont see any "marketing" value of donating to charity.
Our 25000 clicks give the £25000 donation a marketing value and mean a company feels there is some extra marketing value in donating, which makes such donations more likely.
Do I prefer companies that donate regardless of marketing value? Of course. But if this is the way that more companies donate, then I say it's a necessary evil. Hence hot.