The first 70,000 fans to sign up, get their name and message put on a race car.
Simply click on 'Get Your Name on Dale Jr's Car' on right hand side of the landing page. If you are one of the first 70,000 your name will be on there with a special paint scheme at the Talladega race.
If you are successful, it will display message -"your riding with Dale".
You can go back to their website in September to see exactly where your name will appear on his car.
*Enter promotion code DALEWINS*