I was out for a day in Durham today and i went in to a Yates's bar while i was there. I seen a poster they had up saying the following:
FANCY A FREE SHOT?
Text Your Mobile Number To:
"Text YATES8 to 60777"
Upon texting you will receive a reply. Show it at the bar to get your free drink.
Normal text costs apply.
I'll upload the photo i took of it so you can all see it yourself. Note however that the part where it says what to text and to which number was separate to the rest of the poster so it's POSSIBLE (though i may be way off here) that "YATES8" applies to that specific bar and it would be "YATES9" for another Yates's bar maybe, though like i say, this might or might not be the case.