Today EA has released a PC only title named 'Duty Calls' in preparation for Bulletstorm's imminent release and to poke fun at Activision's multi-million pound franchise, Call of Duty.
The free download weighs in at 759mb and is available from TheDutyCalls.com.
Whether this marketing move is a stroke of genius or just barmy remains to be seen, but we're downloading the client right now to see what all the fuss is about.
News broke of this so-called game being released late this afternoon with EA tweeting:
"Stay Frosty @Bulletstorm fans. Download a FREE version of the most epically epic FPS ever: Duty Calls."
Duty Calls existence is just another entry in the ongoing battle between EA and Activision for industry supremacy, that said at least we get a free game out of it.