LFC TV will broadcast free to all Sky and Virgin customers for one hour a night all next week.
Liverpool Week has been organised to coincide with Setanta having two of the Reds' Barclays Premier League matches live.
The free hour has been scheduled each night to ensure Kopites who haven't already signed up to the club's official channel can check out a full range of its key programmes.
Satellite customers on channel 448 and Virgin Media customers on channel 544 will be able to see the following:
Sunday, November 4, 8pm: Reds in Europe - a chance to revisit that famous night in Istanbul when Liverpool won the 2005 Champions League.
Monday, November 5, 9pm: This Is Anfield - Liverpool legend Ronnie Whelan looks forward to the Fulham game on November 10.
Tuesday, November 6, 6.15pm: The Match: A Closer Look Ex-Liverpool midfielder Jan Molby dissects our game against Blackburn Rovers.
Wednesday, November 7, 6.30pm: Sixty Minutes with...Jan Molby.
Thursday, November 8, 9pm: The John Barnes Show - John Barnes is joined in the studio by special guests Bruce Grobbelaar, Tommy Lawrence and Brian Hall.
Friday, November 9, 9pm: Big Match Build Up - a look ahead to the Liverpool v Fulham clash at Anfield.
Liverpool Week is book ended by two exclusively live Barclays Premier League games on Setanta Sports Blackburn on November 3 and Fulham on November 10, both at 5.15pm.