our new laundry detergent is made with smartclean technology, a patent-pending formula using a radical technology to deliver outstanding cleaning power but with 1/4th the dose of the leading brand. so 25 loads in one tiny bottle.
huh? we'll explain. getting your clothes clean requires cleaning agents that are made up of surfactants. surfactants bond to dirt and stains in the wash, lifting them up and washing them away in the rinse cycle.
conventional laundry detergents have surfactants suspended in H20. ours flips that on its head - surfactants outside, H20 inside so a little is all you need - four pumps to be exact.