If you're one of the first 4,000 customers, you'll get a free commemorative T-shirt
Where: Apple Store, Covent Garden
When: 7 August at 10:00 am
Also 'In celebration of the opening of this special store, current Mac owners can buy a One to One membership, normally available only with the purchase of a new Mac' this means nothing to me but might be useful to someone.
Everyone loves a free t-shirt, not everyone loves Apple. Hot or cold, you decide!