Yves Saint Laurent will be passing out thousands of free limited edition cotton tote bags in London on Saturday 6th Sept to promote the autumn/winter ready-to-wear line (this was in the London Paper). The bag also contains luxury glossy mag inside.
The net is already humming with blogs surrounding the bag and it is expected to become a collector's item.
The giveaway is part of the company's "manifesto" initiative which features newspaper-style catalogues to be distributed in fashion capitals all over the world.
30 chic YSL girls will play distributors dressed in black YSL tunics and leggings from the hours of 11am - 7pm. The same is happening in NY, Paris, Milan, Hong Kong and Tokyo.
Where to pick up your bag :
High St Ken
Kensington Church St
Holland Park Ave
South Molton St
Dover St Market
St Martin's Lane