Thanks to Blobby on freeandeasy for this one.
thought id share it the hotdeals peeps as doesnt seem to have been posted, please correct me if im wrong, if you want to vot cold explain your reasons.
NEXT FREE BOX AVALIBLE TO ORDER NOW IS FOR MALES AGED 25-35YRS.
What is Matter
Matter is a box full of interesting stuff.
Matter is a new and unique idea in communications that brings companies and people together around real, physical stuff?ings you can hold in your hands, keep in your drawer, or give to your friends. It's a new way for companies to introduce themselves by giving you something you might like.
Matter is being tested early in 2008 and the first real Matter box will be created later in the year. If you're interested in receiving the very first Matter box, you can get it here.
In an increasingly virtual world, we're beginning to appreciate the value of real things.
Matter is a box full of interesting stuff?way for companies to talk to people by giving them things.
Matter works a little like a magazine by creating specific boxes for different audiences, except each bit of 'content' is in fact a different object each created by a different company. Matter works with each company to create items you'll enjoy getting, which might be something that explains what the company does, its ideas or its values, or simply something to try out.
Matter is a refreshing interlude to the fast-moving blur of modern media. It's stuff you can read, play with, or try at your leisure. But becasue Matter is carefully created it's also a thoroughly modern concept?'s advertising you'll want to keep.
Who's behind Matter
Matter is a collaboration between Artomatic and Royal Mail.
For years, Artomatic has championed the value of tangible objects in a virtual world and believes that complex brands, concepts and ideas are much better understood in our hands than on screens.
Artomatic applied creativity to print production and created a distinctive visual language that lived in the manufacturing and pioneered the use of unusual materials that?commonplace today. It?evolved into a strategic consultancy that helps companies use real things to tell their stories better.
Royal Mail is the UK?original and leading postal carrier, responsible for the universal mail collection and delivery service in the UK. It delivers 84 million items every working day.
With privileged access to every UK household, Royal Mail is an important body in UK advertising, yet it has no immediate relationship with the consumer audience.
Matter is an opportunity for Royal Mail to take a more active and responsible role in fostering a new relationship between advertisers and consumers by creating a creatively led channel; a role that could see it pioneering the idea of advertising you? actually like to receive.