One of the greatest comedy characters of the modern age Alan Partridge is about to return to our screens, and to prove it, a trailer for the show was released today.
However, those expecting to tune into BBC Two for their fix of Norwich based biased will be surprised to learn that Alan, now working for North Norfolk Digital, will be Internet only.
Yep, that’s right, Steve Coogan is reprising his role as the hapless radio DJ and presenter after a seven year break from the screens in a series of mini-episodes sponsored by Foster’s Funny, a promotional effort by the beer giants to relaunch some of the most iconic comedy brands online.
The show is written by Steve Coogan and Armando Iannucci and will feature a co-host alongside Alan called DJ Simon played by comedian Tim Key.
We’re promised classic Partridge as Alan battles against the modern age with Twitter and digital revolution as well as continuing his famous inane phone ins, one of which will see Norfolk’s greatest person descend to a pitched battle between Horatio Nelson and Delia Smith.
EDIT: The first episode is now available (direct link to YouTube video in post 8). A total of 10 episodes have been commisioned, with a new episode each Friday morning from 11am.