We understand that a new baby will change your life
We have a unique free offer that makes life easier for new parents. Apply now and we will provide £10,000 free life cover from today until your baby's first birthday. The plan pays out £10,000 if you die on or before your child's first birthday. Terms and conditions and exclusions apply - please see the Important Plan Information.
£10,000 of free life cover for each parent from today until your baby's first birthday. That could mean £20,000 to protect your family if both parents apply.
No payment is needed and we won't request your bank account or credit card details.
It will only take a few minutes to accept our free offer, and you will receive confirmation that your family is protected within a few minutes.
Why are Aviva making such a unique offer to new parents?
Our offer is designed to help people start thinking about their protection needs, to safeguard the financial future of their families.With 52% of UK adults holding no life cover at all, there's a significant gap in the market - and people are being exposed to unnecessary financial risks.
It's also all too easy to underestimate regular expenses - especially where the cost of raising a child is concerned. For instance, the average family spends £3,000 on its first baby in just a year.*
as at 23rd June 2009