Music Week reports:
"Prince will once more give away his new album for free with a national newspaper, after agreeing a deal with the Daily Mirror and Daily Record.
More than 2.5m copies of 20Ten will be given away with the two papers on Saturday July 10, the only place in the UK and Ireland where the album will be available at that time.
To coincide with the promotion, the papers will run an interview with the artist, as well as a series of Prince-themed features.
Kiran Sharma of Kikit, Princes representative and producer of his live shows, says, The Most Beautiful Girl In The World in 1995 was Princes first number one selling single as a completely free artist.
Fifteen years on, Prince is demonstrating that in 2010 it is still possible for artists to work in an independent and innovative capacity, highlighted here in a world first of delivering the new album across multiple territories, through complementary distribution channels.
Prince gave away his previous album, Planet Earth, with the Mail On Sunday in 2007."