Toblerone Congratulates New Dads this Fathers Day.... Because extra-ordinary times call for extra-ordinary chocolate
April 2009: With over one million bars of Toblerone* expected to be sold for Fathers Day this year, the extra-ordinary Swiss chocolate remains the nations number one large chocolate bar for dads.**
To celebrate, 400g bars of Toblerone featuring a special Dad 1 design will be delivered to the UKs biggest and busiest maternity wards on Fathers Day this year (Sunday 21st June). Because extra-ordinary times, such as welcoming a new child into the world, call for extra-ordinary chocolate, new dads across the country will take home two special packages from hospital if their baby arrives on this significant date. ***
But thats not all. Since the extra-ordinary triangular chocolate could be considered something of a ritual for dads, Toblerone is giving all new fathers the opportunity to bag themselves a celebratory treat, with 1,000 bars of special edition Dad 1 Toblerone to give away.
If like Vernon Kay or Jamie Theakston, you or (your partner) is due to be a dad this year, you are not only in for countless sleepless nights but also a chance to win a free 400g Toblerone Dad 1 bar too****. Simply email [email protected]
, tell us when your baby is due and well send you some congratulatory chocolate to help you celebrate becoming Dad 1.
YOU COULD ALSO WIN A SUPERCAR DOUBLE - Two amazing sessions driving your chosen Supercar!
This experience is for those who can never have too much of a good thing. Drive two full sessions in one of the following supercars.
Aston Martin and Ferrari
Make the dream of driving the worlds most famous Supercars a reality. Everyman offers the thrill of driving the stunning Aston Martin V8 Vantage and Ferrari 360 or 575, under guidance of an experienced Association of Racing Driving Schools (ARDS) Instructor, drivers discover just what these Italian beauties can do on a circuit designed to exploit their legendary performance and handling.
Your day will begin with a welcome, introduction and briefing on circuit driving techniques. You will then receive three demonstration laps with an instructor in a BMW Alpina D3. This will then be followed by you driving 4 laps in a Ferrari (could be either 360 or 575) and another 4 laps in a Aston Martin V8 Vantage At the end of the day there will then be a presentation of experience certificates followed by an Individual driving assessment from your Instructor.
For more information on this prize click here
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* Kraft forecast
**Source Nielsen value sales Fathers Day 2008
***Toblerone will be delivered to the following maternity wards:
John Radcliffe, Oxford
Royal Hallamshire, Sheffield
St Thomas' London
Chelsea and Westminser
****First 1,000 expectant fathers to email will receive a free 400g bar of Toblerone. One bar per household. Closing date for applications is June 21st 2009 while stocks last. Offer excludes employees and immediate families of Kraft Foods, their agent & anyone connected with the promotion.