I saw this in this weeks London Time Out but I also found it on their website. It is a Time Out/Lovefilm offer for 2 free cinema tickets when you join Lovefilm.
Big deal, another Lovefilm offer I hear you say! However, on the mag is said "2 free tickets for every reader" so I thought I'd investigate further and sure enough, if you read the small print near the end, it says:
*If you are already a member of LOVEFiLM.com (or a LOVEFiLM International operated service), to claim your free Vue cinema tickets please send a copy of this offer along with a self addressed envelope to the following address: Time Out Cinema Ticket Promotion, LOVEFiLM.com, No 9, 6 Portal Way, London W3 6RU. Visit http://www.lovefilm.com
for full terms and conditions.
So it will cost a SAE but almost free!