Yep, although most of the HD-DVDs I like I've bought via Amazon Marketplace from sellers in the U.S., e.g 12 Monkeys is currently £11.25, Spartacus and Meaning of Life were only £11 each. Granted they're not current fashion items but the currently fashionable films can be bought cheaply too. If you look at the "used and new" prices there's lots of places in there who sell new from the U.S. and delivery times are usually pretty good. Also you can walk into Gamestation and buy many HD-DVDs for £13, not bad for a high-street store although their selection is often limited.
So this deal might be good but if what you want isn't there, you may well be able to find it cheap on amazon or the high street!