Infinite Undiscovery Xbox 360 Blockbuster's (in store only) £19.99

I was in my local Blockbuster and noticed they had Infinite Undiscovery brand new for Xbox 360 at £19.99 (dont know if its my local store only or if its all Blockbuster's in stores only as online its £34.99 still.

Epic new action adventure RPG gameplay from tri-Ace, creators of the Star Ocean and Valkyrie Profile series
Seamless real-time action means no separation between exploration and combat - the only thing punctuating your adventure will be the game's amazing action sequences!
Unique situation battles - escape the clutches of giant ogres, run from dragons' fiery breath and even fight while a tsunami approaches!
Command a party of four in real-time to seize victory
Stunning visuals bring a complex world to life
Stirring orchestral soundtrack from the composer of Star Ocean and Valkyrie Profile
Seventeen characters join the hero, Capell, each with a unique "Connect Action" that allow you to take direct control
Episodic "situational battles" urge you to think before you engage
The twisting, 30-hour storyline was co-written by Ryo Mizuno, creator of Record of Lodoss War.