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imo people abuse the system to their own ends. So someone who wanted to 'cold' a 'hot' could really simply pluck anything out of the air and use it such as 'can get for same price elsewhere' or ' better spec for same price exists' or ' was £20 cheaper two weeks ago'...they could come out with all kinds of vaguaries. If you want to push people for specifics to prove their point then i think people will not bother. If I had to validify my heat with proof, web links etc I doubt I'd bother..lots of hassle and i' m not coordinated enough to have a list of Sellers prices dates and URLs to hand...like a lot of people I'd guess.
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