gooutdoors price promise

Didnt know where to post this really and you all probably know anyway, so just a heads up if you didnt already know. I have been looking for a climbing rope for a few weeks and found one on the internet for £117.44, went into go outdoors today with the missus and found the same rope for £179 next to a price promise advert which said find it cheaper elsewhere in a UK shop or on the internet and they will match and knock off 10%, so I got the rope for £105 as they checked it there and then online.

The only rules are that you must have a go outdoors membership card (£4 per year), it must be the exact same item and the item must not be cheaper because its in a sale (i.e it must be the price actually sold online not in a promotion), but to price match against any UK internet price and beat it by 10% and walk away with it there and then, without paying for P&P is a bargain in my opinion, if you are anywhere near a go outdoors that is:)