I know what you mean! I tend to regard hot things as the cheapest deal for a specific item. For fun, I decided to work out how much a hackintosh would cost to build with the same spec and software as this...
Core 2 duo 2.66GHz cpu: £85
a/b/g/n Wifi: £25
20" screen £120
320gb hdd: £30
2gb ram: £20
slot-loading dvd writer: £40
software (Mac OS Snow leopard and ilife): ~£100 (this is scaled down from the mac box set because you can't get snow leopard in a legal full version any other way)
motherboard with firewire: £50
a decent looking case & psu: £60
keyboard & mouse: £15
bluetooth, webcam, firewire: £25
gfx: nvidia 9400: £40
Total = £610 + delivery. I think I'd just get the iMac, especially as I didn't see if any of these components were hackintosh friendly
