Today, Sky is unveiling details of its new EPG channel line-up, in what amounts to one of the biggest updates to the Sky channel listings in over a decade.
Although, on paper, it may not seem the most exciting of subjects, in reality the EPG plays a really important role in the Sky customer experience - a place where there are around 100 million customer interactions with Sky on a daily basis. A bit like a search engine, it’s a tool which helps guide them to the content they love the most, or which helps them discover new channels and programmes they might not have considered watching before. It’s a guide which seamlessly blends together linear channels, Sky+ planners and the Sky Anytime video-on-demand menus.
An intuitive and easy-to-use EPG makes a significant - and often overlooked – contribution in helping viewers get the most out of their Sky subscription. One of the reasons our customers choose Sky is thanks to the depth and breadth of quality content on offer. But we need to give customers the tools required to help them navigate through that choice and find the content they want. Most of this is achieved in the design and usability of the EPG itself. However, the changes outlined below aim to make that process even more straightforward by putting some of the channels our customers value most in more prominent locations, which should make them even easier to find. This includes some of the most popular pay TV brands as well as a wide range of High Definition (HD) channels.