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Advertising ideas?

woz Avatar
6y, 1m agoPosted 6 years, 1 month ago
I work in IT and was looking to start a private business as well offering IT Support but would like to start with some advertising. Can anyone recommend any advertising tips? For example, advertise on radio, internet forums, shop windows, booklets, yellow pages? There is a few there and some are obviously at a cost and I’ve heard yellow pages and radio aren’t actually that good at returning the business. Is this true? Anybody have any success stories?
woz Avatar
6y, 1m agoPosted 6 years, 1 month ago
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(20) Jump to unreadPost a comment
Comments/page:
#1
free website with a .co.uk web adddress from google/gbbo http://www.gbbo.co.uk/
#2
Thank you Paddy for the website link. I need to get the service "out there" though and not sure many people will even notice i have a website
#3
Who will be your clients? Best to advertise where your clients will be looking.
#4
Well I want to attract anyone that has an IT problem to just give me a call so I guess my clients are home and business users but its getting it across to them.

So if you had a computer problem that you couldn't fix yourself, where would you look first in terms of help? I'm looking at hands on help not internet answers...
#5
you'll still find word of mouth is the best advertising, and social networking is like word of mouth on speed so when you get your site that advertises your services make sure it has integrated social networking as its better for SEO,
#6
MinstrelMan
you'll still find word of mouth is the best advertising, and social networking is like word of mouth on speed so when you get your site that advertises your services make sure it has integrated social networking as its better for SEO,


+1

ROI on radio advertising isn't that good, and you'll pobably find after production costs and the actual airtime costs it's quite expensive - online is the way to go (although it might be tricky for people who have computer problems to get online to find you ).
#7
MinstrelMan
you'll still find word of mouth is the best advertising, and social networking is like word of mouth on speed so when you get your site that advertises your services make sure it has integrated social networking as its better for SEO,

+1 as well.

I've seen a local guy has adverstised IT services on his car. If people see his car often his company name might register in their minds.

Local PC shops if they don't provide the support you provide are good places cos people will go there first i think.
banned#8
Try local papers & magazines everyone reads the free ones & makes a mental note
#9
Do something public such as get one of those companies that specialise in doing 3d HD projections onto the side of buildings. Make sure you video it and tip off local papers and such then stick the video on Youtube with relevant keywords and a link to your website.

http://www.youtube.com/watch?v=GNHaW0Cw6aI&feature=related
http://www.youtube.com/watch?v=BGXcfvWhdDQ&feature=related

Don't know if it would work or what the cost would be.
#10
Many thanks for your replies. Points noted.
banned#11
You can get a free one line listing in Yellow pages.

Do you have a local monthly ad mag like up your street that get delivered to the local residents.


Thomson local do a good package that gets you in the google featured listing at the top of page one of a relevant search.

Edited By: slamdunkin on Oct 15, 2010 13:31: .
banned#12
What happened to my link for technibble?
banned#13
also bear in mind that Yell.com and yellow pages are separate companies.


Parish magazines are cheap.

Find ways of targeting the silver surfer through local organisations for the old....do you local council run a discount card scheme that you could get your business on.

Edited By: slamdunkin on Oct 15, 2010 13:39: .
banned#14
where do you live?
banned#15
canvas local disability organisations and offer to give there members a discount, most would have some sort of newsletter.
banned#16
Direct mail for corporate customers, address to head of procurement (use actual name of him/her on envelope) follow up with a phone call a week later.

For small businesses put the actual name of the owner.

Join your local FSB and go to the monthly networking meetings.

Leave some cards at your local business link on the table in the foyer, they may have more than one centre local to you including your local chamber of commerce


Edited By: slamdunkin on Oct 15, 2010 13:50: .
banned#17
Get into IT training. Teach computers to beginners and start offering it to businesses as part of contracts. The teaching to beginners will get your name out there in the community.

You may be good at it already but the ability to teach is undervalued. If you charge an hourly rate for example and then get to a client's house and fix it in 20 minutes, rather than taking the money and running off you could offer to show the client some basics for the remaining hour. this will help your reputation and spread the word that you offer a great overall service.
banned#18
Get a CRB check, it will help to install confidence in potential customers who need to invite you into their homes.
#19
gumtree is free !!
#20
Slamdunkin - many thanks for your posts, some real good points in there!

Thank you all anyway

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