If you're a big fan of the unbeatable value and real quality you find in-store at Aldi, just imagine combining it with brilliant breaks all across the Med', the Canaries and the Algarve.
Aldi said the model it was using was similar to how the supermarket sells food. It will offer a limited range of holiday deals but hopes to sell them in big volumes. A spokeswoman said that prices will be 20% to 30% cheaper than regular tour operators.
Destinations on offer are mainly in Europe including Spain, Greece, Cyprus, Portugal and Turkey.