Not sure whether this can be classed as a deal or not.
Virgin Trains have de classified coach G on their pendolino services for the school holidays, coach G is a first class coach with wider seating and more power sockets.
I was tipped off on this by one of the train managers last week as I travel regularly on the west coast line, so back on this morning and G isnt set up for 1st class and has standard class headrests and no seats reserved
For a regular train traveller a bit more comfort is always welcome.
Just book your standard ticket and head for coach G, it is 1st come 1st served on each train.