Following in the steps of Tesco, Sainsbury's have announced they are closing their digital entertainment store, called 'Entertainment On Demand'.
The company have stated that it was a "Difficult decision," made "following a detailed review of our service". Translation? The numbers weren't adding up; and weren't worth any further investment to compete against the major players in the market such as Amazon, Apple and Netflix.
The Movie and TV show sections no longer allow purchases, with the remaining eBook section closing on October 1st. Anyone using the eBook service will be able to transfer their library to Kobo, the Rakuten-owned firm.
Magazine and Music services are closing as well. Purchases will be blocked from October 1st, and app access will cease to function on November 30th.
The whole service will be put to bed on December 1st. Any customers eligible for refunds for unused rental purchases or magazine subscriptions will be contacted by the service via e-mail in the next few weeks.