im doing a packaging design brief, (a starpack one) and im not sure what they mean exactly in the wording. it says i have to make 2 types of secondary packaging for a made up drink (fizzy in a can) using corrugated card, they want to launch it in 2 distinct market areas,and we need to show how we have taken the brand into two markets of our choice.
Now what i dont get is the bit about markets,do they mean aiming it at different types of people, or do they mean two different types of sellers, like a supermarket and a cafe, where the cafe would only sell singles and the supermarket would sell them in packs?
iv made a carrier for them for when people buy packs, what else would i make? it says you can do pos,which to me is either big stands, or the little trays, but that would make everything i make only suitable really for supermarket selling. im at a loss
thankyou for help in advance