Went into there today and it was VERY clear and obvious that they have raised the price of all/most of their stock and are trying to look like they are offering a 10% discount off of everything.
Couple of examples:
Family Guy boxset - was £79.99 last week and today they have it at £99.99
No More Heroes on the Wii - was £14.99 and today it is £40!!
Just a little word of warning really. I dont want to see them go under but this is very devious and people need to be aware. I would have purchased quite a lot if they hadnt hiked everything back to its old price and even hiked prices up further.