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Apple's 'magical' iPhone unveiled

edi Avatar
9y, 10m agoPosted 9 years, 10 months ago
http://newsimg.bbc.co.uk/media/images/42431000/jpg/_42431857_jobs_ap203bod.jpg

US firm Apple has confirmed its move into the telecoms industry, unveiling the long-awaited iPhone. Users will be able to download music and videos with the phone, demonstrated by Apple boss Steve Jobs at the annual Macworld Expo in San Francisco.

Mr Jobs praised the phone's design and told the audience the "magical device" would "revolutionise the industry". The phone, which will cost from $499 (£257) to $599, will be launched in the US in June and Europe later this year.

Apple is not yet saying how much the iPhone will cost in the UK, but using the comparison of a Mac mini computer the 4 gigabyte (GB) model would be about £335.
Also revealed at the Macworld Expo was Apple TV, a device to stream music and movies from a computer to the living room.

http://news.bbc.co.uk/1/hi/technology/6246063.stmhttp://news.bbc.co.uk/1/hi/technology/6246063.stm
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edi Avatar
9y, 10m agoPosted 9 years, 10 months ago
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#1
it looks tiny in Steve Job's hand.
#2
[SIZE=2]Lots of information now at [url]www.apple.com/iphone[/url][/SIZE]
#3
is anyone tempted to buy this?

unless they start giving it away free with contract phones i think its going to be completely pointless
#4
CoNs
....unless they start giving it away free with contract phones i think its going to be completely pointless



Surely this will happen sometime after the hype is over ;-)
#5
And now they should expect a lawsuit from Cisco. They own iPhone brand. :)
#6
Looks like a concept phone based on promises from suppliers as Apple is a mish mash of proprietary technology like alot of companies, but will never admit it and had the audacity to claim they had invented the mouse which is also expressed in stealing ciscos brand, but Apple have been this arrogant before.

I'll be surprised if it's out by christmas 2007 in the US not believing their June claim.

The massive hurdle for Apple seems to be to get the mass market to accept a touch screen phone after many many years of button keypads.

Unfortunately in terms of size and claimed capabilities it will better quite alot of what is out there which can only be a good thing forcing mobile manufacturers to step up.
#7
They also had something called the iTV coming out I believe (maybe that was just a codename). Channel 3 anyone?

I was reading around. Someone made some very good points:


1) its a PDA phone, it has been done zillion times before, only this one has a fixed drive a touch screen.

2) Hoorah, another mobile OS you can not get compatible software on.

3) Some technical specs that dont impress me:

- it has been announced to have the highest resolution ever "320 by 480".. you can get smartphones with resolutions of "640x480".. but hey, somehow in their calculations thats higher.
- it has Wi-Fi (802.11b/g) + EDGE + Bluetooth 2.0, sounds nice, but there are a lot of smartphones out there that have that as well and also do have GPS.. something very vital to a lot of people who dont want to have fixed car navigation systems.
- Battery Up to 5 hours Talk / Video / Browsing.. Up to 16 hours Audio playback.. you've got to be kidding? I would really need a mobile battery pack in that case... At a ratio of 1:3.2 that means that if you call about 3hrs you have just about 6hrs of music juice left... a day.. I don't want to recharge my phone every single day.

4) Its freaking 599 for a 8gb version... with a 2 year plan (doesn't really say how much that one costs.. but cant be cheap). Mr Jobs compares it with similar devices without ipod and a 2 year plan.... my prediction will be that it will cost about 1399 without a subscription, I know better ways on how to flush my money.

5) I - don't - want - a - all - in - one - wonder - device, (this also is the case for smart phones) Really it sucks in real life... lets say you are on the phone, and somebody calls you to make a appointment, but you can not write it down in your PDA because the person you are talking to is actually attached to your ear in a device you need to make notes to... so you say "then you put him on hands free", no you dont, not everybody arround has to witness the wonders of invisible people squeaking through a speaker .. so that sucks... same goes for looking something up, mailing, syncing data, playing music from the ipod whilst being docked on your computer etc etc.

The device may be capable to multi task, but you're not. Really, doesn't work, period.

5b) I - don't - want - a - all - in - one - wonder - device - with - lousy - warranty. ... please people, its a iPod, you know, those things with lousy warranty. Just imagine this, if your phone breaks, your PDA and MP3 player are death as well, instead of having 1 not that expensive brick and 2 working devices, you will be stuck with a very very expensive brick and a big problem.


I agree with all the points above ^^
#8
Isn't it somehow contradictory? Point 3 is advocating for more functionality, such as built-in GPS and point 5 is clearly against integrated 'jack of all trades' approach :)

As to ITV, Apple rebranded it as AppleTV, so no worries here :)
[admin]#9
Is it really only 320x480 res? That seems a bit low.

I think the thing he forgets in point 5 is that using the earbuds or bluetooth earpiece makes it handsfree also, it doesn't need to go on speaker phone. I think this was shown in the Keynote where he did various tasks while talking, such as emailing a photo.

The risk of all-in-one going down is true but not Apple's fault. You can get custom warranties from a variety of companies if you're really paranoid.

I'm not saying this is the best thing ever but it may possibly be the first pda/phone that I would use. The OS on Nokia's and some others is pretty abysmal. The big question is how the specs will stack up come Q4...

I think the v2 of this is going to be a lot better. The lack of a front facing vid cam just astounds me when they've built them into all of their laptops and iMacs. That has to be the first thing they add in v2...

I don't think Apple is as much an inventor as an innovator. The thing they do is take great tech and make it mass market and usable. Most of the things they hype as amazing inventions already existed but Apple is the one that makes it make sense for people.
#10
My O2 Exec is 3.5" 640X480 which is great for 4:3 videos and tomtom .... and there is a Sharp 5inch 800x480 or so, but thats not very pocket sized, hitachi have a 2.9" 640x480 lcd out, i imagine vga and svga 2-4" screens will become more common eventually.

I agree with admin, v2 of this would push the market along alot more.
#11
I can't see this one taking off at all.

Apples two big mass market successes to date, the iMac and the iPod were IMO succesful mainly due to standing out from the generally cheaper competition. The iMac had striking looks at a time when 99.9% of PCs were bland beige bricks, the iPod has the clever control wheel thingy.

As has been said, the iPhone is nothing that hasn't been done before.
#12
I have to admit, I'll never buy this device (never following the herd). But I am really glad it is coming because more competition means more choice and better pricing for consumers.
I know for sure that instead of buying this thingy I'll end up with low cost ugly (and with zero resell value) Far Eastern product which will do exactly what I want in a fashion I want it to. :)
#13
Nice looking too....

http://images.apple.com/iphone/images/indexhero20070109.jpg
#15
How many more times are Apple going to ride through other peoples namesake? I mean Apple were not Apple to start with were they?

Oh yes I remeber now, they stole the logo from the record company or something like that, AND WON!!!!! (Don't quote me as it never interested me to start with so just going off the back of my mind).

I for one hope they lose this one, over priced products if you ask me!!
#16
I think that if Cisco will lose in court, they can simply buy the whole Apple company and fire all management and lawyers. Purely on principle :)
#17
I;m wondering if Cisco just held on too long to get a deal they really wanted and so are now suing to get a bigger chunk.

I don't blame them Apples big headedness has no bounds and they deserve it, but Cisco seems to have planned this out of greed? (iPhone is their trademark after all and Apple has no right to use it without permission, full stop)
#18
very nice phone/media player but apple are too dumb, it will obviously have loads of faults, and why dont they just call it something other than iphone and not get sued?
#19
Because if Apple let this one go, then they allow the hypothetical floodgates of companies trying 'i' everything.

A cheeky move by Apple, but I'm guessing that they did the sums and figured it won't hurt. It doesn't help Cisco much that the iMac debuted back in 1998 and the iPod appeared in 2001, that and the fact that Cisco's 'iPhone' is a VOIP solution.
#20
I don't care if Apple had iCrap back during egyptian times

They don't get to use i* wildcard on everything they want, even if other companies start using it on specific product names to profit from iPod (far more recognised than iMac) naming.

Apples arrogance is astounding.
#21
Not everything, just anything they manufacture, and plan on manufacturing :giggle:

Meanwhile, shares go up-up-up, and the thing isn't even out for months, but this media attention will give the product continued mindshare until release day.

The guys at 1 infinite loop seem to thrive on court drama these days.
#22
but the question is who will buy it for like £400
#23
Matrixcaps
but the question is who will buy it for like £400

Everyone and their dog. You'll see in a couple of months here, on HUKD, people crying 'iPhone - where?', etc.
Just like an iPod. In my opinion, it is overpriced and over-restrictive device (unless one install Rockbox, of course). And it looks like I am the only one who got this opinion. At least that's what sales charts show. :)
#24
Good product at first glance, but insanely overpriced ($500 on a 2 year contract!), and most critically awful data connectivity. Even if you're lucky enough to have EDGE locally, that's 15 times slower than HSDPA and basically useless for anything internet based. If you don't, GPRS is a further half the speed of EDGE. Personally, I started using 3G 6 years ago - why are they so behind the times?

Oh well, maybe they'll fix things with the iPhone 2.0.
[admin]#25
why are they so behind the times?


I think because initial launch is US only and it's something like 1% of US has HSDPA coverage.

On reading some other comments it seems Jobs said they have a 3G version ready also, so maybe we'll see that for the Europe and Asia launch.
#26
Matrixcaps
but the question is who will buy it for like £400


Mac geeks.
#27
We have to remember that this thing is not going to be released in America till at least June (these kinds of things are notorious for setbacks and delays, so probably later than that), and isn't planned in Europe till the end of the year. Some of the things on the device will be outdated (or very standard) by the time it comes out e.g. 2 megapixel camera (which is already very standard). Lets hope Nokia and Sony Erricson have got some goodies in the pipeline! My next phone is gonna be the Nokia N95...And at the end of the year, when the iPhone is finally released, I think i'll settle for the latest 5 megapixel plus optical zoom camera-phone!
#28
Wow. The level of anti-Apple sentiment in this thread is astounding! Its really interesting - as I usually frequent Apple-based forums mainly, and the sentiment is overwhelmingly the opposite there (as you would expect) - I wonder whether the HUKD forums and the Apple-based forums represent two ends of the spectrum of opinion on Apple. I wonder what Mr and Ms J. Public think of Apple?

I've been using Apple stuff for a bit now, and I'm really quite happy with it all. Yes, it all comes from the same company, so you would expect it all to work together (which it does all seem to do so far) - but Apple aren't presenting a computing / music solution like the rest of the market. They tend to like to take a step away from what the others are doing and approach a problem from a different angle. The Mac and iPod are good examples there - other people do computers, but mainly they are a bit of a mish-mash of components from different manufacturers tied together with an operating system (Windows). This makes it a perpetually intractable problem to solve marrying the hardware and the software together (since both are changing independently so frequently).

Apple side step this by building the whole lot: hardware from manufacturers they know and trust, and software they write themselves to run on this set of hardware. Apple know the hardware they're writing the software for, and can much better test and improve their software for this platform. Sure, you're locked into one set of hardware for your computer if you want a Mac (you can't choose a processor manufacturer, for example. Its Intel or nothing), but at the end day does it really matter that much? What do you want a computer for? Do you want it for endless mindless tweaking and upgrading when the latest and greatest components come out? Or do you actually just want to use it to do stuff like email and internet and things?

There is always going to be a market for people who want to build their own computer and keep the bits updated themselves. But the vast majority of people want a computer that just does the stuff they want to do, and a market skewed to support the tweakers means that the common layperson who just wants to do stuff has the headache of having to know more stuff about computers than they probably should have to.

I'm an IT professional, and use all three main platforms daily. I recently migrated all my main day-to-day stuff over to my Macbook. I do know what all the technical bits do, and I did used to be a tweaker. But now I can't be arsed with it any more. I just want to do stuff, and tweaking started getting in the way.

The other big point to note is that it isn't a problem not being able to upgrade individual parts of a Mac when they get old. Firstly, Apple's operating system (even the new one coming out this year) will support computers that are over seven years old. Just try running Vista on a seven year old computer. Secondly, there is a very active and robust second-hand market for Apple kit. Apple tend to sell higher-ticket products, which generally means the kit is better quality and lasts longer. Therefore, a three-year-old Apple laptop on eBay is still perfectly useable with Apple's new operating system. And this means that if you want to upgrade (which now isn't so much a requirement, more a nice to have), you do so by buying a whole new computer and selling your old one on eBay. Typically, I've seen two-year old machines selling for around 60-80% of their original retail value. If you do this, you get to upgrade the whole thing in one go, not just one component too. Apple know this, so they also tend to keep their product line pretty attractive (to entice people to sell their kit and upgrade), but rarely is it ever a requirement.

Hey. I've gone off on one here. Just some of the observations I've pondered recently after my move.

Back on topic: the point about the iPhone is that Apple have proven to a lot of people they can do integrated devices really well - having both the software and hardware expertise. Current smartphone manufactures tend to buy in the actual software for the phone from someone else (Sharp: Microsoft Windows Mobile, Sony Ericsson: Symbian, etc...), whereas Apple will be making both the software and hardware here.

They have a lot of experience making devices that have good user interaction, and they do do it well. Some people don't like the way they do some things, but I wonder whether this is more to do with some misplaced opposition product brand-loyalty that through actual bad experience with an Apple product. Personally, I couldn't care either way who makes the phone / computer / music player I use - I just want something that works and is good overall value for money. Right now, Apple make computing and music playering products that fit these requirements. My sense is that the iPhone will do this too and I will enjoy it as much as I have their computers and music players. I absolutely am, however, going to reserve judgement on it until I have the thing in my hand and I can have a play: how Apple execute this new product is going to be key and, if their track-record is anything to go by, it should bring a lot of previously too-advanced or underused features to many more people. Only time will tell.
#29
I'm thinking of buying one! :D

Specs don't (but probably should) bother me.

I prefer to own something and play around with it. It is a very heavily loaded item with more gadgets then you'd probably ever need! Which is taking away the idea of a phone! I remember the days (only just mind you!) where phones were used to converse with people, not send photos on, listen to music on or use as a GPS, but whether people want it or not, or think it's a good idea or not, it looks like all-in-one items will be the norm!

I'd much rather have them as one item, but only if the battery life was good! You wouldn't want to be listening to the Cheeky Girls on your i-phones 8GB of memory, then start driving and your car breaks down but then you see you have no battery on your i-phone due to listening to Monica and Gabriella asking you to touch their bums too much! :D
#30
Matrixcaps
but the question is who will buy it for like £400


The problem with price is that people are going to take a look at their £100-£200 iPod / music player, then work out the difference between that and the list price of an iPhone, and decide whether they want to pay that much extra for an internet communicator.

You won't get people parting with any cash for a phone, when they can get a basic handset 'for free' when they sign up for a year's contract.

A Sony-Ericcson p990 (for example) on a reasonable 12 month contract is probably going to set you back about £100-£150 now-a-days. Add on the iPod nano (which is kinda what the iPhone's 4GB of memory gives you), and I'd say £200-£300 tops for this device.

The industry is going to be marketing the hell out of it to convince people its an iPod, mini-computer and phone all in one.

Scorpius
Mac geeks.


I'm almost completely convinced this isn't going to be true. I've seen people walking around with iPods now that would never even have dreamed of a portable digital music player before it came along.
[admin]#31
I don't think the forum is that mac negative, there's a lot of Apple people on here. Personally I'm exciting and interested in the device but I think the cost is steep (on 2 year contract), the inability to buy unlocked bad, the specs sub-par by end of year, the locked down app policy bad. Otherwise I'm excited :D

I get more and more worried about the lock-in Apple is putting iPod/iTunes users in all the time though...
#32
Can someone explain to me why ipods aren't simply overpriced mp3 players much like a plain white tshirt with the word bench on the arm is twenty times the cost of plain white tshirt? (Likely the exact same white t-shirt from some sweatshop in a third world country too).

What does a £130 ipod it do better than a £30 mp3 player of the same size?
[admin]#33
Can we take the iPod debate to another thread?
#34
Kinda the same point though. What does this 'iphone' do that similar devices that are much cheaper can't.
#35
Admin
I don't think the forum is that mac negative, there's a lot of Apple people on here...


Maybe not the forum. But this thread specifically sounded particularly anti-mac to start with. Or maybe more 'anti-iPhone'.
#36
I don't think this thread is anti-Apple or something like that. For me iPhone (or whatever the name will be) is simply an overpriced attempt to win its slice on WM5 and Symbian dominated market. It certainly will have its strong points as well as weak ones but it is hard to judge now on whether this device will be any good.
Of course there will be people who'll buy it just because of Apple brand on it, just like others won't even touch it for exactly the same reason.

My personal problem with iPod (and some other players, such as Zune and Sony) is DRM. I do not want someone to tell me what I can and what I can't do with music I purchased (as CDs, I confess, not MP3/AAC/WMA/whatever). And for that 'alternative' brands, such as Cowon, iRiver, Archos and such are more suitable for me. Or to flash iPod with Rockbox to remove protection completely.

As to phones, I've got WM5 MDA Wizard and it works quite well, doing the same things that iPhone promises. And it is available now for (sort of - the contract is still there) free. There is not a single chance I would pay for phone AND pay for the contract. So the question on iPhone is - why?
#37
Artemis
Can someone explain to me why ipods aren't simply overpriced mp3 players much like a plain white tshirt with the word bench on the arm is twenty times the cost of plain white tshirt? (Likely the exact same white t-shirt from some sweatshop in a third world country too).

What does a £130 ipod it do better than a £30 mp3 player of the same size?


I completely agree with your point. I never buy these kinds of brand-label clothes, etc... as they are just a t-shirt with a logo on it. Usually, they are slightly better quality than their 1/10th-the-cheaper counterpart, but certainly not worth the vastly extra money.

I think it boils down to the fact that a t-shirt is a t-shirt. You wear it and it wears out and you get another one. A t-shirt doesn't do much, really.

A digital music player is a more complex device and does a lot of things. Sure, it just plays music, but when you think about how the music gets on there in the first place, how that music is organised, how it syncs, album artwork managed, how you browse music on the device, etc. - there are a lot of things to think about and get right.

The 4GB iPod Nano and the equivalent Creative Labs device probably retail for about £20 difference? But I have found that the experiences with the devices are very much different. A lot of value is in the software you use to organise your music prior to syncing, and I personally find iTunes basic, but wholly functional and easy to use. My experience with the software that accompanies the other devices has been extremely hit-and-miss with confusing interfaces, bits not working for no reason, etc...

I haven't been keeping up on the budget-budget MP3 player market recently, but my guess is that £30 will buy you something equivalent to the iPod Shuffle - no screen, around 1GB - which is about £50. Again, I've tried the cheapo players from some obscure Taiwanese manufacturer, and the experience is awful. Some require obscure random drivers, the organisation software is appalling, syncing is deeply hit and miss, and then it breaks after a few months use. I end up just not using it.

That's my take on it anyway.
#38
I'm a long-term Mac (okay, even longer term PC user) and iPods baffle the life out of me, truly a bizarre little device. I just don't find them logical at all, I think my brain is mapped out like a traditional PC file tree.

The iPhone does look interesting though and I will no doubt shortlist it as my next upgrade.
#39
Ah Kommunist! I think we share headspace.

Kommunist
I don't think this thread is anti-Apple or something like that. For me iPhone (or whatever the name will be) is simply an overpriced attempt to win its slice on WM5 and Symbian dominated market.


I think Mr. Jobs himself confessed to coveting a 1% market share of a multi-billion dollar market. I think you're not wrong - its certainly an attempt to bag a slice.

Kommunist

Of course there will be people who'll buy it just because of Apple brand on it, just like others won't even touch it for exactly the same reason.


I think this is where I have my biggest cause for concern: people who just blindly hate or blindly love. Give it a chance, (crucially for Apple stuff) give it a go, then make a decision.

Kommunist

My personal problem with iPod (and some other players, such as Zune and Sony) is DRM. I do not want someone to tell me what I can and what I can't do with music I purchased (as CDs, I confess, not MP3/AAC/WMA/whatever). And for that 'alternative' brands, such as Cowon, iRiver, Archos and such are more suitable for me. Or to flash iPod with Rockbox to remove protection completely.

OK, so without wanting to turn this thread into a DRM discussion... I used to care about DRM and keeping the music on my devices pure. But the point of the matter is that you have a choice. You can buy it on CD or download it illegally if you want freedom. If you want the convenience of downloading it from Apple / Microsoft / Napster / Sony, you're going to have to pay for it with a degree of freedom loss. This is imposed by the publishers of the music, and you probably wouldn't have this option at all if they couldn't protect it with DRM. So long as the consumer is educated and knows what they're paying for (i.e. this music is locked into a couple of iPods, ten computers, etc....) when they pay for it, they have complete freedom of choice. I think it is on this point (making the finer points of the DRM's restrictions clear) that all the legal download sites fall down on, Apple included.

Kommunist

As to phones, I've got WM5 MDA Wizard and it works quite well, doing the same things that iPhone promises. And it is available now for (sort of - the contract is still there) free. There is not a single chance I would pay for phone AND pay for the contract. So the question on iPhone is - why?


I see your point, entirely. There are only a few things in the iPhone that are truly new or 'revolutionary'. But, as I said before, I think it really boils down to the execution. I have had a p910i in the past. It sucked as a phone, it sucked as a PDA, it sucked as an internet communicator. Its relegated now to running TomTom in my car without a working SIM in it. I don't use it. My guess is the iPhone will be much more intuitive and pleasant to use - and I will actually end up using its features and it won't sit on my shelf.

As I say, we need to get our hands on it. Time will tell. But we can't write if off without even seeing it.
#40
As we both agree on the first item, I'll start from the second. :)

I think this is where I have my biggest cause for concern: people who just blindly hate or blindly love. Give it a chance, (crucially for Apple stuff) give it a go, then make a decision.

Well... this is something which is true for just about every product ever sold. Some people are only buying Sony because in their eyes this is the greatest, best and upmarkest (is that a word?) company. Others simply hate it because they had bad experience with cassete Walkman 20 years ago. Or for no reason at all. This is just human nature, IMO - to prefer something over another for no apparent reason. :)

I used to care about DRM and keeping the music on my devices pure. But the point of the matter is that you have a choice. You can buy it on CD or download it illegally if you want freedom. If you want the convenience of downloading it from Apple / Microsoft / Napster / Sony, you're going to have to pay for it with a degree of freedom loss.

I see your point. But the problem is that MP3 player's auditory (is my spelling right?) is now completely different to what it was even 3 years before. The MP3 playing device was some kind of a geek thingy, hard to use for most of 'normal' people and needed constant attention (firmware updates, bugs solving, etc). These 'geeks' are typically don't like DRM attitude and would try to avoid it by all means. This group require features over style/usability. For example, FLAC, APE and WAV are all essential. The ability to use 'PC Tree file structure' is a must. Etc.
The other group that recently emerged are 'generic consumers', who know absolutely nothing about how things work in MP3 player and want convenience and nothing more. They simply don't care about features - all they want is usability. They are iPod target group.
So, talking about choice - there are now two groups: 1) Those who want to have choice and know how to get it; 2) Those who do not care about choice and simply taking what is on offer.
Of course, these groups are not fixed, there is some diffusion but that's how I see it.

Going back to iPhone, I believe that most of its buyers will belong to second group and not the first one. People from the first group can already make something very good out of half-brewed WM5 devices (can't speak for Symbian community really). And it is easy for them to achieve the same level of functionality iPhone is promising - now.

(skip) Its relegated now to running TomTom in my car without a working SIM in it. I don't use it. My guess is the iPhone will be much more intuitive and pleasant to use - and I will actually end up using its features and it won't sit on my shelf.

I am using my MDA just about for everything. I surf the net, when away from my office, check emails, scheduling appointments, watch videos, using with TomTom software, reading books, listening to MP3s, etc. It got its own problems, of course - it is certainly not perfect. But it does the job and does it now. So for me it is really hard to justify why should I buy an iPhone.

As I say, we need to get our hands on it. Time will tell. But we can't write if off without even seeing it.

Totally agree. And to add: do not get overexcited about it before actually seeng one :)

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